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Our Story

At the heart of Citrus is passion. Yes, passion for helping our clients look and feel their best, but also for learning, teaching, and giving back.

What Matters?

Education First

At Citrus, we take ongoing education seriously. From mentorship to intensive training, our staff is constantly learning and evolving.


We love animals, and we make it a point to advocate for them. Our products are cruelty-free, just as life should be.

Aveda, Obviously

Vegan, green, and clean. What more could you want? We use Aveda products because we truly believe they’re the best for our clients and for the world.

Let’s Party!

Throughout the year, we host events for our clients and the local community. Join us for a Botox Party or our yearly drag show. You won’t regret it!

Our Community

Whether it’s the local women’s domestic violence shelter or our favorite animal rescue, we make it a point to give back to the community we know and love.


This is a safe space for everyone. When you sit in our chair we want you to feel welcome, accepted, comfortable - and, most importantly - authentically you.

citrus team story

Our Story

Citrus owners Alex and Courtney met over a decade ago, working together at a small salon in Wilmington, NC. Alex left the salon and moved to Costa Rica in 2017, and spent two years there before returning to Wilmington.

In early 2021, Courtney opened her salon suite, and Alex – having just moved back from Costa Rica – rented from her temporarily. The more the two talented stylists worked together, the more they recognized what an incredible team they made. Self-described as “yin and yang,” Courtney and Alex were interested in developing a creative, fun space for talented stylists and discerning clients to come together and thrive.

Et voilà, Citrus Salon was born.

When the doors of Citrus Salon opened in July, 2021, they had just six stylists; now, Citrus boasts a team of 20. “We knew an Aveda salon would be the perfect fit for downtown,” 

- Alex said, “I couldn’t be more grateful for our community and team.”

Aveda Products

As the only full-service Aveda salon in Wilmington, NC, we take pride in knowing that our products are non-toxic, cruelty-free, and 100% vegan. Created with pure botanical ingredients, Aveda products are also sulfate-free and all-natural. What’s not to love? Aveda uses sustainable and environmentally responsible production and packaging methods, making them the best choice for Citrus and for you!

Talk to Us

Let’s talk hair. Send us a message and we’ll get back to you as soon as we put down the scissors.